South Lake is the Center of Health, Wellness and Fitness in Florida
Branding South Lake is important for many reasons, but I want to mention two in particular:
Branding South Lake sets us apart from other communities.
Currently, when companies are considering relocating or expanding their business, at first glance we look like many other communities. We can't just say, "Well, we have land, some buildings, we've got decent roads and we're close to a big airport." Guess what. Many other communities are saying the same thing. We must set ourselves apart. If we are truly the Center of Health, Wellness and Fitness, then we will be one step ahead of our competition. New companies will not only understand what South Lake is about, they will know that our community promotes an enviable lifestyle that is important and attractive to them and their employees.
- Branding South Lake makes us a destination.
We are fortunate to have an incredible variety of activities in South Lake, from signature hometown events? in each of our five communities to internationally-recognized sporting events such as the National Training Center's spring games and the numerous triathlons that bring thousands to our area. Imagine how many more opportunities are out there.
If we build our brand -- as the Center of Health, Wellness and Fitness in Florida -- our ability to attract more sports and fitness-based tourists, with disposable income, will benefit our restaurants, hotels and shops in addition to many other businesses. That translates into more jobs, a healthy economy and better resources for education.
We already have all the assets in place -- from the incredible natural beauty of our hills and lakes, to the South Lake Hospital campus, which includes the NTC, where Olympians and the world's elite athletes train side-by-side South Lake residents. We are well on our way.
Add to that list nationally recognized programs at schools, such as Montverde Academy, and forward-thinking businesses like First Green Bank, which focuses on qualify of life, and there is nothing stopping the South Lake community from being the example for our state and country.
To really understand our vision, I hope you will take a moment to view our video: Branding South Lake - The Center of Health, Wellness and Fitness.
(Click the photo below to view the video.)
To make all this work, we need one more thing -- you. Your involvement and commitment are essential to making the Chamber a success.
I am honored to serve as your Board Chair and look forward to an amazing year ahead.